Independent creative exploration · Budapest / 17 Oct 2026
Two film directions.
One city. A world of intensity.
BEFORE THE RACE.
What does the energy of race day feel like before the start line? Two independent concepts imagine the answer on screen.
EXPLORE THE PROJECT01 / THE IDEA
TWO WAYS
INTO THE
SAME
ENERGY.
With HYROX coming to Budapest on October 17, we wanted to explore how the energy of the event could be translated into film before race day even begins. We developed two distinct creative directions specifically around the Budapest event — one more cinematic and realistic, the other more expressive and art-driven.
Both films are independent creative concepts, created to show how we see the intensity, emotion and visual potential of the HYROX world. Not as finished campaign executions, but as proof of what this brand can become on screen.
For us, Budapest is only the starting point. These films are also a glimpse into how we could approach future HYROX events, campaigns and stories through film, photography and social content.
THE FILMS.
Two directions developed around the Budapest event. Each with its own visual language.
A grounded, cinematic view of the build-up to race day.
Budapest concept / 01A more expressive interpretation of movement, effort and emotion.
Budapest concept / 0202 / OUR APPROACH
THE RIGHT
TOOL FOR
THE
STORY.
These concepts are only one possible starting point. For us, AI is just one creative tool — but not the only tool. Depending on the story, we work across videography, photography and AI-driven productions, combining them whenever that creates the strongest result.
That same approach could extend across upcoming races, host-city films, athlete stories, social-first content and full event coverage. Below, we’ve selected a few recent showreels to show how we turn ideas, live environments and large-scale events into real productions.
SELECTED
SHOWREELS.
A glimpse into our work across ideas, live environments and large-scale productions.
Selected work / 01
Selected work / 02